Looking for a fully featured business website to help power your brand and online presence? Here’s what you need to know about WordPress for your business.
- You are in great company
WordPress is used by millions around the world, and is one of the most widely used web creation tools available today. It powers 14.7% of the top 1k websites around the world, including Ebay, Sony, Samsung, Playstation, Volkswagen, the New York Times, BBC’s Top Gear, as well as Torbay’s Outset website. An estimated 20-25% of all new websites built in 2012 were built on WordPress and these included everything from large corporate sites to simple blogs, and everything in between.
- Easy to edit, add content
Choose WordPress (.org not .com) and you website will grow with you, indefinitely. WordPress is a CMS (content management system) which allows you to make changes easily. Once it is set up, and with minimal technical skill, you can change photos and other media, add text or post news, promotions etc.. It is really as easy as adding content to Facebook. You have full control of your own website, to make changes yourself or appoint someone else to make them for you.
- Secure and Trustworthy
WordPress is an open source platform, comprising a large and active community of coders and programmers. In all, more than 20,000 people make a living with WordPress, as consultants, designers and developers, creating add-ons, plug-ins and new themes. They are also in a great position to spot bugs as they occur, and create bug fixes, patches and extensions early on. The WordPress core is also extremely secure. Combined with secure hosting and good passwords, WordPress security protocol is one of the best available.
- Great for SEO
WordPress is built with highly interactive capabilities, which include its blogging platform, link structure and comment boxes. Setting up a blog encourages increased interaction in the WP community, and ‘sharing’ your blog posts on other social networks, increases your audience. Blogging establishes you as an expert in your field, and gives you authority in your niche. You do not need to blog however, there are also purpose built SEO ‘plug ins’ which you can employ to increase your search engine rankings, as well as plug-ins for social media, allowing your audience to find you.
WordPress is used for e-commerce, corporate sites, businesses large or small, personal or community websites and all of those who want a simple solution for their on-line requirements. It is a rich online publishing tool, built with PHP, and allows for total customisation, of all aspects and elements of your site. Unlike static Html sites with non-dynamic pages, you do not need to re-program and recode entire site to add software and features, you can use WP plug ins instead.
- Plug ins
WordPress offers more than 19,000 plug ins for your website. These can be used for contact boxes, slideshows and galleries, e-commerce features, Social Media, You-Tube connectivity, stats and survey boxes, SEO, security, etc.. These can be set up and configured with much more ease and versatility than re-programming and re-testing existing code of your site.
Last but not least. WordPress for your business website is the ultimate choice and best value. You have probably seen businesses who have had websites built relatively cheaply, and then found them to be too limiting when their business needs evolve. Or those who have had a bespoke coded site designed, and would like to reduce high maintenance fees. Re-designing websites you are not happy with is generally much more costly and time consuming than building a new site altogether, so research and an informed decision from the outset will save time and money later.
If you would like to find out more, or speak to us about setting up WordPress for your business, please contact us here. We would be pleased to hear from you !
By Jana Sebastian