Clear communication between Client and Website Designer is key to the success of your business website. Even before you hire anyone, make sure they have the capacity to understand you, and the business you are creating. Moreover, your designer should be interested in your business aims, and here are 7 things they may be asking you at the Start of your WordPress website build. (if not, then tell them anyway !)
1) Tell me about your Business
Your designer should be clear about exactly what you do from the outset, What is your product or service, how do you want to convey your business online. Make sure you are on the same page. Its a good start.
2) What are the Priorities for the website you want ?
Are your priorities to have a website at a low cost, or do you want full customisation which may take longer to produce? Do you want to easily manage and change your own website content ? Is it important to rank on the first page of Google from the start? Is the main purpose of the website to provide contact information to customers using mobile devices? Or perhaps you want to provide written, or visual content that they can read at their leisure. The answer is likely to be a combination, but it will be very helpful to determine the main purpose from the start of the build.
3) Who is your Customer ?
And just as importantly, who is NOT your customer ? What is their location, age, economic bracket, what are their interests and influences? How do you want to appeal to these customers by creating a style and user experience which is most suitable for them?
4) What Information do you want to convey with your website ?
This could be a description of your services, a little background info about who you are, and the aims of your business, as well as the details about your serice or product, and graphics or images of these. It will include contact and location details if appropriate, perhaps news and special offers you may be advertising. How many pages will your website need, and what should the titles of the pages be? Do you want to offer free value; industry specific tips, videos or downloads?
5) What Software will you need on your site?
You may require a Gallery or slideshow, price calculators, contact forms, social networking software, location maps, as well as SEO, Security software. How do you want to place these on your website?
6) What sort of Material will you provide ?
Will you provide your own photography, graphics, logo, video, copy ? If not, then discuss alternate ways of sourcing content, and copy.
7) What is the ‘Tone’ you want to convey to the visitor on your website ?
Is the look and feel of your site casual or formal, modern or traditional, relaxed or professional, youthful or more suitable for a mature audience? Have you considered a colour scheme, style of artwork, whether to add animation or special effects..
Additionally, you may want to provide links and images of websites, typography, layouts and features of websites that appeal to you. This, together with clear, specific communication with your designer, right from the start of your WordPress website build, will ensure that your requirements are understood and realised.
If you would like to discuss a website build for your business, please contact me here. I would be happy to help!
* Original Painting in above illustration is by American artist Frederick Remington